... consumer is expected to choose the most preferred of the available products. Thoughts about consumers' behaviour towards substitutes hold a similar position. If a consumer's preference for the most preferred alternative product declines or the product is currently unavailable, the consumer is expected to choose a close substitute. From the firm's strategic point of view, this means that the marketer of a secondary brand should make its brand similar to the most popular brand. Careful consideration of the preceding description of consumer choice behaviour and the firm's selection of a strategy immediately leads ...

... wanting to take their own lives. This is a very extreme example of what can go wrong with teenage heartbreak. One minute they're inseperable - sharing their most intimate thoughts and details - the next minute they are faces across a crowded room or polite acquaintances at best. These are the consequences that come along with a breakup. We teens hear about love all around us, in music and movies, on TV, in stories. We hear that love will make us happy. We hear that single people are lonely. We are told that if we are not part of a couple, we are not complete. We all want to be part of this thing called ‘lo ...

... effects of television violence have been around since the beginning of television. The first mention of a concern about television's effects upon our children can be found in many Congressional hearings as early as the 1950s. For example, the United States Senate Committee on Juvenile Delinquency held a series of hearings during 1954-55 on the impact of television programs on juvenile crime. These hearings were only the beginning of continuing congressional investigations by this committee and others from the 1950s to the present. In addition to the congressional hearings begun in the 1950s, there are many r ...

... propaganda. Propaganda is the spreading of information in order to influence public opinion and to manipulate other people's beliefs. The message of propaganda is primarily intended to serve the interests of the messenger, thereby increasing his power. All propaganda is a systematic effort to persuade. The propagandist gives a one- sided message, accentuating the good points of one side and the bad points of the other position. Propaganda is most widely distributed through public speaking and use of the mass media. The propagandist speaks in an attempt to persuade the audience to believe his way. With the s ...

... pros and cons of animal experimentation and research, animals in the classroom, animal organizations and hunting. Along with these topics my personal opinion will be stated, before and after researching the topic. The rights of animals have always been important to me during my life. This is due to the fact that I have had a dog for a pet for as long as I remember. On this topic I feel as though having domesticated animals in the home is fine as long as proper care is taken of them. As for more controversial issue like animal research and experimentation my views vary. A few years ago I felt that any research or ex ...

... be seen to be false. The motivation in this experiment is to use humor or unique styles. This unique style that I composed is used to get reactions, whether reactions be good or bad it will help to determine that of different sexes reactions as well as their memories. Memory is a huge roll in this project, it is an important part because of the use of short term memory. The short term memory will also lead to the stereotype of males and females. The short term memory links into observation as a huge component to judgment also. Different ages of these two sexes may or may not actually have any effect on their ...

... thousands of years has never had an elected-representative type of Western democracy system. So it's not a surprise...(Hong Kong) is not a place where people exercise their democratic rights." There is a very common belief that you should not offend or challenge authority. People have lost a lot of confidence in politicians because of poor examples provided by ongoing tensions between Communist China and nationalist Taiwan. "We have to educate them and tell them politics in North America and Canada is very different from what they saw of politics in Hong Kong and China." Dr. Joseph Wong, ...

... are abused. These people do not feel that there is a need to put the animals through such pain. Someone or something has to be tested on, and us as humans are the dominant species, therefore; allowing us to perform experiments on other species. The only cruel sides I see to these experiments are when something has already been proven and scientists keep experimenting with the animals. Animal research is a major part of today’s society when thinking of how much progress we have gained in human health with the use of animal experimentation. Vaccines against polio, mumps, measles, rubella, and smallpox would not h ...

... gland and organ secretions, and immunological responses are all interrelated. It is impossible to explore, explain or predict the course of many diseases or the effects of many treatments without observing and testing the entire living system. For example, scientists use prairie dogs to study gallstone disease, and polar bears to study Alzheimer’s disease because they have the same aging patterns as humans with the disease. Also, the physicians and physicians-in-training who perform today's delicate cardiac, ear, eye, pulmonary and brain surgeries must develop the necessary skills before patients' lives are ent ...

... give a summary of these issues. History The history of affirmative action has its roots in the Civil Rights Act of 1964 (1) and stems from the United States Supreme Court Case of Brown vs. Board of Education of Topeka, Kansas (2). In 1965, President Lyndon B. Johnson issued Executive Order #11246 at Howard University that required federal contractors to undertake affirmative action to increase the number of minorities that they employ. He wanted to ensure that minorities are recruited to have real opportunities to be hared and then eventually get a promotion. In 1969, the Department of Labor exposed widespread ...