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Theory Of Varied Consumer Choice Behavior And Its Importance
Part 1 of Paper
....r psychological or marketing models to predict
individual choices on particular occasions. This paper discusses a theory
which explains the degree to which the extant models omit important influences
that produce varied individual choice behaviour. The focus of this paper is on
the sequences of product purchases. D.... Part 2 of Paper
....trategy immediately leads one to
question the general applicability of these assumption / thought. Although
consumers often display stable preferences, sound choice behaviour seldom
remains constant. Instead, consumers frequently change their choices of
products or brands. Furthermore, the choices made on different occasions often
involve two very different products or brands. In summary, changing, varied
behaviour is the rule. Managers often avoid the use of simple "me-too" brands,
recogniz.... |
| Number of words: 2479 - Approximate pages: 10 |
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