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Commercial Radio As Communication
Part 1 of Paper
....g, as a "significant component of social action" which in a way, disregards purpose, innovation, medium of expression and the audience. These four issues that commercial radio neglects are essential to the nature of communication. They are interdependent and constitute the perennial interplay between broadcaster and l.... Part 2 of Paper
....g an end which, is money. Every movement made by the broadcasters is directed towards this one goal. Any action done beyond what is necessary for this motive is deemed superfluous.
Such a motive also represses the growth of new ideas and innovations. There exists a given medium of expression that disc jockeys are ordered to follow. Since the managers of these radio broadcasting institutions treat it as a business (as opposed to a communicative institution), they follow guidelines that perta.... |
| Number of words: 1175 - Approximate pages: 5 |
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