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The Volkswagen Beetle And Advertising
Part 1 of Paper
....arge role in our popular culture. From Herbie the Love Bug to the childhood game of punch buggy, the VW Bug has never been far from the hearts of Americans. This cute, slow, cheaply made car drove it's way into American driveways in the early part of the sixties and has really stuck around. Even though Volkswagen st.... Part 2 of Paper
....holars as changing the face of advertising in their approach and orientation (Takaki, 2). The advertisements injected bits of skeptical honesty into their message. This was a refreshing departure from the grandiose car hawking of the sixties. The ads treated viewers as intelligent adults who have a sense of humor and are able to see through the manipulative clutter (Takaki, 2). Some people may even say that the VW ads of the sixties were slick due to their lack of slickness.
The fact that .... |
| Number of words: 1376 - Approximate pages: 6 |
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