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BONGO.. Always American Made - Analysis Of Bongo Jeans Ad
Part 1 of Paper
.... written description of the product. Only symbols
and hidden messages are used to draw in the reader and stir up interest in
the product.
There is an attractive young couple engaged in what appears to be a
strip-poker game. The man is obviously losing. He is apparently nude behind
a card table, wearing only his shoes,.... Part 2 of Paper
....rtones and idea of risk-taking in the ad. Milk is included as if
to say, "Even though these two young people are probably going to have sex
when the game is finished, they are wholesome, good people." Milk works
much better than using soft drinks, for example. If the makers of the ad
had used cola for instance, the reader could not have really known if the
liquid in the glasses was cola, dark beer, or liquor. By using milk, the
people who produced the ad made certain that the reader could make n.... |
| Number of words: 550 - Approximate pages: 2 |
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