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Sex In Advertising
Part 1 of Paper
.... ago when a beautiful young woman
introduced the first windproof lighter and a new wave of advertising emerged -
The Pinup Girl. She advertised everything from lighters to laundry soap. She
even recruited for the U.S. armed forces (Parade Magazine; pg 6). Sexuality in
advertising is now a major area of ethical concer.... Part 2 of Paper
....e have gotten a fantastic response,"
there's a fine line between doing something new, different and interesting, and
angering your customer with offensive commercials that spoil their commercial
intent. An Ann Klein spot that showed a man kissing a woman and beginning to
unbutton her shirt, was not allowed to air by wary network censors, recalled
company vice president Nancy Lueck (Baltimore Sun; pg 2G). Calvin Klein, an
American clothing manufacturer that courts the glamorous young, drew .... |
| Number of words: 1506 - Approximate pages: 6 |
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