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Consumer Appeal
Part 1 of Paper
....products. Gloria Steinem discusses a similar
idea in her article, "Sex, Lies, and Advertising." She repeatedly demonstrates
how advertisements, particularly in magazines, are complementary to the articles
around them. In the same manner, so are commercials to television programs.
They are both aimed at the same grou.... Part 2 of Paper
....t do not watch it at the
time it actually airs, but they tape it to watch later. Because of the time it
airs, the viewers are very select: children under the age of ten are presumably
in bed, junior and senior high schoolers are out, and anyone out of high school
and under the age of twenty-five is either out or working. This leaves a
majority of the older crowds watching the program.
According to Gloria Steinem, the target of the television show will be
the same as that of the commercials. .... |
| Number of words: 892 - Approximate pages: 4 |
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