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What Are The History, Laws, Profitability, And Responsibilities To The Consumer Of Advertising Hard Liquor On TV In The United States?
Part 1 of Paper
.... Liquor on TV In The United States?
INTRODUCTION
Purpose
The goal of this report is to inform the reader of the recent events that
prompted hard liquor advertising on TV. In addition, the laws associated with
advertising across this media, as well as recent legislative endeavors to
control such advertising. Furthermo.... Part 2 of Paper
.... faced with declining sales. Their competitors
such as the beer and wine industries have grown. The sales of beer and wine
have increased dramatically, leaving the hard liquor industry behind. The main
reason for this occurrence is due to the fact that these industries have tapped
into the resource of advertising on TV.
Consequently, this has prompted the hard liquor industry to reevaluate its
current marketing situation. The first company to take the leap to TV is
Seagram. The Seagram com.... |
| Number of words: 2521 - Approximate pages: 10 |
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