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McDonald’s Americanizing Europe
Part 1 of Paper
....ptured youths wear jeans and T-shirts bearing the names of American universities, states, and products. At their feet are thousands of empty Coca-Cola bottles. Springsteen addresses the crowd in English and sings—to roaring applause—his hit, “Born in the U.S.A.” (Billard 34). These types of images continuall.... Part 2 of Paper
.... sharp increase in purchase power (Bédarida 108). Consumption was additionally stimulated by an expansion of credit and by people’s willingness to go into debt to buy what they wanted. Similar developments occurred in Britain, Italy, and especially West Germany (11). As a result, Europeans began to spend their money on such “luxuries” as new furniture, electrical appliances, crystal and china, high-fidelity phonographs and records, television sets, and leisure wear—most of these made.... |
| Number of words: 2787 - Approximate pages: 11 |
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