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Coke
Part 1 of Paper
....in the top left-hand drawer of his desk, Roberto Goizueta has for many years kept two charts. One describes Coca-Cola’s fundamental business: selling the concentrate that transforms fizzy water into . The diagram plots the four reasons Goizueta adores the business: (1) Selling concentrate requires little capital; (2).... Part 2 of Paper
....d as in ink, as in blood. PepsiCo has been badly wounded in the cola wars. Its casualties are high. Caroline Levy, who follows the soft drink industry for the investment firm Schroder Wertheim, says Pepsi is losing customers to in every major foreign territory. The company has always struggled overseas, but in the past few months it has lost key strongholds in Russia and Venezuela to . Even on the home turf, Pepsi is outgunned. ’s market share lead of 42% to 31% in the U.S. is the largest in .... |
| Number of words: 4620 - Approximate pages: 17 |
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