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Theory On Market Research
Part 1 of Paper
....y and convince consumers to buy it. Business can also be “Market Orientated”. This is where they try to find out what consumers want before making the final product. Finding out about what consumers want and need, and what makes them buy, is called “Market Research”.
Businesses which are mainly product orientat.... Part 2 of Paper
....ta. This is information which is already available, both within and outside the business. Information within the business is information collected routinely. Invoices, for instance, will tell them how much they selland who they are selling to. Accounts will give information about the value of sales and costs of production. Businesses can also collect information which is available from sources outside the business e.g. Government, the media, Trade associations etc. The results of that research a.... |
| Number of words: 623 - Approximate pages: 3 |
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