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Web Advertising – Is It Really Worth It?
Part 1 of Paper
....es marketers with challenges that need to be dealt with, with caution. The realm of Web advertising is in uncharted territory. What implications will this new technology have for marketing? How can a business use the medium effectively?
Setyn introduces the concept of interactive marketing through the words: “Inte.... Part 2 of Paper
....s, simply due the nature of the medium, is more likely to be on sales promotion type tools to entice the viewers to visit an ad and from then on constantly refreshing the content and creative treatment, to ensure that they revisit it (Steyn, 1996)
The introduction of interactive marketing begins an era where customers will choose the advertising they wish to see, when they want to see it. Consumers of today are evermore demanding personalized attention from businesses that wish to serve them..... |
| Number of words: 1253 - Approximate pages: 5 |
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