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Gant, The Fashionable Alternative!
Part 1 of Paper
....elling year. Changes to lifestyle, standards for business attire and general fashion consciousness, have had a major impact on men’s wear in the last several years. The company can no longer afford to overlook these growing trends when designing a communications plan. Clearly, Gant’s target audience has transformed.... Part 2 of Paper
.... fashionable alternative to conservative brands such as Hathaway and Van Heusen, and inferior brands such as Manhatten and Arrow.
IV. Marketing Objectives
Gant must become the leading fashion brand for men. To do so, Gant must address the industry trend toward casual clothes by aggressively marketing fashionable casual dress and sportswear’s lines. It must also quickly move to promote fashion leadership by targeting a slightly younger male customer. Once the company has captured the young .... |
| Number of words: 1242 - Approximate pages: 5 |
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