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Sony's Expansion
Part 1 of Paper
.... the cutting edge of technology and innovative products since its inception. As a matter of fact, Sony’s old name was Tokyo Telecommunications Company. The company founder, Akio Morita wanted a shorter name that would be easier for foreign customers to remember. This shows that early on, Sony was already thinking .... Part 2 of Paper
....must have a balance of creating products for an existing market as well as creating markets for new product. Morita once said, “We don’t market products that have already been developed; rather, we develop markets for the products we make.” This mindset may be why Morita is no longer CEO of Sony Corporation.
An example of failing to create a market for its product is the Sony Beta Max system. It started developing this product in 1960 and didn’t get to market until 1976. Because .... |
| Number of words: 1591 - Approximate pages: 6 |
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