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Ben And Jerry's

Part 1 of Paper
....y Greenfield. The first scoop shop was opened in May 1978 in a renovated gas station in downtown Burlington. Financed by a $12,000 investment loan from Ben’s father. The cofounder‘s business concept was to make the best ice cream available and to sell it at an affordable price. In 1979 Ben & Jerry’s began wholesalin....

Part 2 of Paper
....ad 4 shops in Canada, 3 in Russia, and 10 in Israel. By the mid-1994 Ben & Jerry’s lead the market in luxury/gourmet or super-premium ice-cream segment, surpassing Haagen-Dazs. Critical issues Many critical issues occurred around Ben & Jerry’s. Some threating the organization and some provides opportunities. In 1994 the government mandated nutritional labels to appear on food products causing label-reading consumers to switch to low-fat or nonfat ice cream and frozen yogurt products. Which....

Number of words: 1447 - Approximate pages: 6

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