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The McDonaldization Of Society
Part 1 of Paper
....produced a critical analysis of the impact of social structural change on human interaction and identity. The central theme in Weber's analysis of modern society was the process of Rationalization; a far reaching process whereby traditional modes of thinking were being replaced by an ends/means analysis concerned with .... Part 2 of Paper
....'s serves as the case model of this process in the 1990's.
...McDonaldization,...is the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as of the rest of the world. (Ritzer, 1993:1)
How Far Has It Gone?
Since 1955 McDonald's has grown to over 12,000 outlets worldwide. The central concepts employed in the fast-food industry have spread to all types of restaurants. Everything from pizza to lobster, from ice cream.... |
| Number of words: 1565 - Approximate pages: 6 |
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