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Developing An Effective Sales Training Program
Part 1 of Paper
....r, and Bush, “Customers are more knowledgeable than ever before, competition is ever more fierce, and customers are demanding more quality and service from sales interactions” (pp. 7-3). Obviously, the training an organization offers its sales force can greatly influence the partnership it builds with its customers.... Part 2 of Paper
....training, or just one trainer. Many different methods have evolved over the past years. One way is to set up a mentoring program, also known as the “buddy system” (Anderson, Hair, and Bush, pg7-4). This procedure involves assigning the best reps in the organization to mentor new salespeople. However, it is imperative to choose mentors who haven’t just produced a high volume of sales, but also have a strong work ethic and are good teachers. The key of the procedure is that the chosen repres.... |
| Number of words: 1995 - Approximate pages: 8 |
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