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Starbucks' Expansion
Part 1 of Paper
....ination to create and make a coffee business that would be the number one standard on today's market. Howard Shultz, was the inspirational "dreamer" that made Starbucks the powerful business that it is today. He gained the knowledge and experience to expand his ideas through the observation of others in the field as we.... Part 2 of Paper
....loyees.
One of the things that I believe could hurt them in the future market is the sale of their coffees in local "big" supermarkets where the average Joe can buy and make their own cup of Starbucks coffee. This will most likely create a world of problems between local coffee brand loyalists and Starbucks. They should also slow down the rate of their expansion. In some cases when you saturate a neighborhood with more coffee stores than anything else there is bound to be some opposition.
I bel.... |
| Number of words: 397 - Approximate pages: 2 |
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