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The Success Of Lillian Vernon
Part 1 of Paper
.... Lillian Vernon has swept the mail order
market and maintained a financial foothold where others could not. Lillian
Hochberg (now known as Lillian Vernon) started her business at her
Lillian's motivation was to supplement her husband's then $150 dollar a
week income by working from her home. She could be homemaker an.... Part 2 of Paper
....lic in
1987 on the American Stock Exchange. Since the Lillian Vernon Corporation.
went public, it has overcome the unavoidable but near fatal traumas that
face every entrepreneurial enterprise. In this case, inadequate computing
capacity and inefficient warehome the customer places the order to the time
they receive the merchandise in the mail. Lillian Vernon has not relied on
demographics to sell her products to the public. Instead, her secret to
success lies in womens intuition. The lean sea.... |
| Number of words: 848 - Approximate pages: 4 |
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