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IBM's Dominance Of The Computer Industry
Part 1 of Paper
....s not achieved primarily through superior
technology, but through superior marketing and customer service. IBM
realized that customer were interested in solutions to problems rather that
the technical merits of a machine. With this in mind, IBM took a total-
system approach to computers, not just a central processing.... Part 2 of Paper
....eeds.
IBM's greatest advantage, however, was its reputation as a service-oriented
vendor. Recognizing the importance of training, the company set up
programming courses to train users and established field-engineering teams
to resolve problems on-site. The firm was celebrated for responding to a
malfunctioning computer with a dedicated task force until the problem was
fixed. This was a level of customer service that was far superior to that
offered by any other computer vendor.
While .... |
| Number of words: 670 - Approximate pages: 3 |
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