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Ways To Increase College Bookstore Sales
Part 1 of Paper
....s and improve the areas of merchandise
selection, staffing, and merchandise organization. My recommendations are
based on the conclusion that these factors majorly contribute to the
potential patrons decision to shop elsewhere. The main competition is
Walton's and the Campus Drug Store, of which combined hold 72% of .... Part 2 of Paper
....of items
carried by the competition that the bookstore does not carry. These are
insignia clothing, gift items, greeting cards, magaines, and candy and
snacks. Also, although the bookstore does carry a selection of paperback
books, the selection is small and limited. Of those carried, categories of
science fiction, best-sellers, and other non-fiction are less than that of
the competition. Of those surveyed, the lowest scoring service issue is
that of the selection of merchanidise.
INSIGNIA .... |
| Number of words: 926 - Approximate pages: 4 |
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