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Marketing Research On The Auto Industry
Part 1 of Paper
....le car industry (world-wide) with
multi-billion pound worth of value. Below are some of the car manufacturers
today:
Acura | Alfa Romeo | American Motors | Audi | British Marques | BMW |
Bricklin | Bugatti | Buick | Cadillac | Chevrolet | Chrysler | Citroen |
Daewoo | DeLorean | DeTomaso | Dodge | Eagle | Ferrari | Fi.... Part 2 of Paper
....mation is required as
we need to identify growth potential which is the key to find a new
opportunity. A growing market is where prices and margins are higher and
therefore more desirable.
* Mode of transport
This research covered travel patterns among London passengers. Travelling
by car comes first with a share of 49% and bus usage follows with 19%. This
is shown below.
Source : London Transport Household Survey
(1.2) Product
* Factors that may affect demand for the product
Demand for th.... |
| Number of words: 1261 - Approximate pages: 5 |
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