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Marketing Research On The Auto Industry

Part 1 of Paper
....le car industry (world-wide) with multi-billion pound worth of value. Below are some of the car manufacturers today: Acura | Alfa Romeo | American Motors | Audi | British Marques | BMW | Bricklin | Bugatti | Buick | Cadillac | Chevrolet | Chrysler | Citroen | Daewoo | DeLorean | DeTomaso | Dodge | Eagle | Ferrari | Fi....

Part 2 of Paper
....mation is required as we need to identify growth potential which is the key to find a new opportunity. A growing market is where prices and margins are higher and therefore more desirable. * Mode of transport This research covered travel patterns among London passengers. Travelling by car comes first with a share of 49% and bus usage follows with 19%. This is shown below. Source : London Transport Household Survey (1.2) Product * Factors that may affect demand for the product Demand for th....

Number of words: 1261 - Approximate pages: 5

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