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Harley - Davidson Inc. Motorcycle Industry
Part 1 of Paper
....vidson Inc., a publicly traded, employee owned manufacturer of
heavyweight motorcycles, recreational and commercial vehicles, military defense
items, and small engines, distributing its products to domestic and
international markets targeting all men and women of all ages.
INDUSTRY AND COMPETITIVE MARKET
The ind.... Part 2 of Paper
....y 1992, they came to be viewed as a recreational, or a
luxury item. This new perception of motorcycles led to the introduction of more
expensive models with higher prices. This led to the introduction of consumer
financing, one of the fastest growing service areas in the motorcycle industry.
MISSION
Harley's strategic objective is to continue to provide safe, high
technology heavyweight bikes and keep customer satisfaction at high levels. This
quality vision more than doubled Harley's market .... |
| Number of words: 2777 - Approximate pages: 11 |
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