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Marketing Of Honda Motorcycles In The USA
Part 1 of Paper
....'s the type of motorcycles brought by Americans
underwent a major change. Motorcycle registrations increased by over
800,000 in five years from 1960. In the early 60's the major competitors
were Haley - Davidson of U.S.A, BSA, Triumph and Norton of the UK and
Motto - Guzzi of Italy. Harley-Davidson had the largest mark.... Part 2 of Paper
....rbikes
declined with the level of output. This provided Honda to achieve a highly
competitive cost position which they used to penetrate into the US market.
" The basic philosophy of the Japanese manufacture is that high volumes
per model provide the potential for high productivity as a result of
using capital intensive and highly automated techniques. Their marketing
strategies are therefore directed towards developing these high model
volumes, hence the careful attention that we have observed.... |
| Number of words: 1670 - Approximate pages: 7 |
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