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Why Launch An Advertising Campaign
Part 1 of Paper
.... have no knowledge of your product, we must encourage or
persuade the consumer to buy your product. To make customers aware of the
product we must advertise. Large scale advertising mainly consists of
advertising on TV, Radio, newspapers and other large scale media. This ensures
that advertising reaches the largest amo.... Part 2 of Paper
....t market segments that are
applicable to Pakanawa and investigate how we can exploit these different
market segments. An ad campaign is a very sensible idea because no-one will know
about our products without the use of advertising. This means that we must
concentrate on a good ad campaign so people will know about our products.
Approximate prices are shown below for large scale advertising:
TV Price agreed with company (500,000 + ) Radio
(250,000 + ) Newspaper lineage ad 250 Newspaper
f.... |
| Number of words: 1518 - Approximate pages: 6 |
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