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Penguin Books: Introduction To Modern Business
Part 1 of Paper
....n and managed external and internal changes.
Sixty one years ago, Allen Lane, the managing director of the Bodley
Head, a British publishing company, revolutionised reading with the introduction
of the first ten Penguin paperbacks. Today, over 600 million paperbacks are sold
yearly. At a time when there was still littl.... Part 2 of Paper
....st were introduced.
Internal change that took place during that year was the closing down of
the Penguin Bookshops (that expanded to include 12 shops during the last decade),
leaving just one, the specialist Beatrix Potter "House of the Tailer of
Gloucester", within the Group. This change took place due to the fact that the
Company was conscious that it had to concentrate on the publishing rather than
on the retail.
This decision brought a successful completion of a management buy-out of
the s.... |
| Number of words: 1271 - Approximate pages: 5 |
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