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Operating Strategy
Part 1 of Paper
....he
factors applicable to the Apollo Hospitals of India. The service vision
framework are according to an exhibit from "Lessons in the Service Sector" by
James L. Heskett, Harvard Business Review, March/April 1987, p. 120.
1. Target Market segments
· Population Statistics : Population above 920 mill. people with wi.... Part 2 of Paper
....d elite
class, neighboring countries.
· Psychography : Targeting people who can afford comprehensive high quality
service; who are ready to pay more money for the comfort and treatment by more
reputed doctors.
· Market Growth (income + segments growth) : Sizable market of 30 million
(wealthy ) and 135 million upper middle class person.
· Proposed Plan : Comprehensive hospital emphasizing on tertiary care --
advance therapy and surgery, complicated medical problems. Primary care is
stre.... |
| Number of words: 1068 - Approximate pages: 4 |
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