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Cola Wars
Part 1 of Paper
....oward new overseas markets. While once the United
States, Australia, Japan, and Western Europe were the dominant soft-drink
markets, the growth has slowed down dramatically, but they are still important
markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi
Arabia, and India have become the ne.... Part 2 of Paper
....e company that gets into a foreign market first usually dominates that
country's market. Coke patriarch Robert Woodruff realized this 50 years ago and
unleashed a brilliant ploy to make Coke the early bird in many of the major
foreign markets. At the height of World War II, Woodruff proclaimed that
Awherever American boys were fighting, they'd be able to get a Coke. By the time
Pepsi tried to make its first international pitch in the 50s, Coke had already
established its brand name and a powerf.... |
| Number of words: 1107 - Approximate pages: 5 |
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