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Burger King And Its Advertising Campaigns
Part 1 of Paper
....h a slogan of "Have it your way" and at this time it
also had a 4 % market share. Burger King's idea was to have the customer have
their burger done their way rather than a standard burger. In the early 80's
Burger King was trying to keep sales growing so they had to keep changing their
advertising. In 1982 "Battle of.... Part 2 of Paper
....and parents found this ad loud and
irritating. BK at this time has failed to establish a solid image that would
differentiate it from its competitors. Ads if anything only confused consumers
as to what advantages BK offered. In 1993 it had a market share of 6.1% were
McDonalds had 15.6% and BK's sales were growing slower than its rivals.
Failed advertising campaigns weren't the only problem's, they also had
internal problems. Management lacked focus and direction and has struggled with
marketi.... |
| Number of words: 1650 - Approximate pages: 6 |
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