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Usage Of The Internet
Part 1 of Paper
....mericans over the age of 12 had
access to computers. (Nielsen Media Research, July 1996) 10% of
Americans over 16, were online at that time. In their most recent
survey, taken in December 1996 and January 1997, Nielsen reported
that 23% of Americans over 16 are now Internet users, an amazing
rate of growth. At least.... Part 2 of Paper
.... In addition, Advertising Age reported,
"of the 100 Leading National Advertisers, 46 have purchased Web
advertising" through July 1996, and nearly all have corporate Web
sites. Many plan to make online advertising a line-item in their
budgets for the first time this year. (Williamson, October 21,
1996)
However, the survey also revealed that only 11 of the top
advertisers in traditional media placed among Web advertising's top
50 spenders. 67% of all online ad spending came from .... |
| Number of words: 819 - Approximate pages: 3 |
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