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Is Advertising Ethical?
Part 1 of Paper
.... of new products and services and to persuade them to buy. Granted advertising does differ from the news and entertainment media, but that doesn¡¦t mean it should not have to follow similar ethical standards. Advertising, too, should be held to the truth, as many people take it at face value and gullibly believe all .... Part 2 of Paper
....ishonesty. People have to try to figure out if advertising is legitimate and plausible. For example, shopping via Internet, consumers usually disappointment and being cheated when they receive the goods by Mail. 2. One of them is the appeal to an authority. This is clearly seen when companies use celebrities to sell their products, such as Michael Jordan selling phone services. The underlying message here is that people who use this service or buy this product will be living the high life of a c.... |
| Number of words: 1170 - Approximate pages: 5 |
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