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Agenda Setting
Part 1 of Paper
....regarding the candidates? What issues will be the hot topics for the election race? For that matter, what will be the hot topics in the media for next week? Just as this paper must be structured, organized, and center around a main idea, so must all information presented to an audience. Information can only be easily p.... Part 2 of Paper
....the audience. This is where presents itself. is the idea that the media choose topics that it thinks are important and focuses its broadcasts around this topic. McCombs and Shaw fully developed the theory of in respect to public agenda in a study in the early 1970’s. Their cross-sectional study involved the effects of media on public opinion. They revealed that there were indeed correlations between the two, which backed the ideas of Cohen (Brosius 5). They derived that, “the basic agend.... |
| Number of words: 1693 - Approximate pages: 7 |
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