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Advertisers Take Us For Spend-
Part 1 of Paper
....ducts or services. Advertising is a form of mass selling employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniqu.... Part 2 of Paper
....e advertising employ many specialised types of commercial persuasion. A relatively minor, but important, form of advertising is institutional (or image) advertising, designed solely to build prestige and public respect for particular items. Each year millions are spent on institutional advertising, which usually mentions products or services only incidentally. Another minor, but increasingly popular, form of advertising is co-operative advertising, in which the manufacturer shares the expense of.... |
| Number of words: 1228 - Approximate pages: 5 |
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