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A Consumers Buyer Behaviour Is Influenced By Four Major Fact
Part 1 of Paper
....chological factors. These factors cause consumers to develop product and brand preferences. Although many of these factors cannot be directly controlled by marketers, understanding of their impact is essential as marketing mix strategies can be developed to appeal to the preferences of the target market.
When purchasin.... Part 2 of Paper
....rketers in order to develop suitable marketing mixes to appeal to the target customer.
CULTURAL factors include a consumer’s culture, subculture and social class. These factors are often inherent in our values and decision processes.
SOCIAL factors include groups (reference groups, aspiration groups and member groups), family, roles and status. This explains the outside influences of others on our purchase decisions either directly or indirectly.
PERSONAL factors include such variables.... |
| Number of words: 746 - Approximate pages: 3 |
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