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The Rise Of Starbucks
Part 1 of Paper
....ffee shop in Seattle, Washington. can be directly attributed to the following factors; the emphasis placed on product quality, high employee standards, and creating the perfect cup of coffee.
How a small idea became a huge business. Growing up in Brooklyn Howard Schultz had no aspirations. His only goal was to escape .... Part 2 of Paper
.... as an employee, even though it did not seem to be a logical career move. But for Schultz Starbucks held an inexplicable attraction. He soon found many reasons to get back to Seattle and visit (108).
Then in the spring of 1982, Jerry and Gordon invited Schultz to meet Board member Steve Donovan. Schultz told the men what he saw for the future of the company. The partners seemed inspired by his vision. But they had decided not to hire Schultz. They felt his vision, was not what they had in mind.... |
| Number of words: 1831 - Approximate pages: 7 |
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