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The Communication Challenge
Part 1 of Paper
....Control Your Own Destiney): "Real communication takes countless hours of eyeball to eyeball, back and forth. It means listening more than talking .... It is human beings coming to see and accept things through a constant interactive process."
To August Busch III of Anheuser-Busch (when asked by strategist Gary Hamel ab.... Part 2 of Paper
....tings saying the right things.
I'm sorry, but what we need is beyond context. "Hello? Is anybody listening? Enough with the 'why we're changing' crap," was one of my responses during a study interview. "I want solid information I can use to make real decisions. Not just 'context setting.'"
Context is nice, and if done well, greatly helps us understand the changing world around us. But mostly (over 80 percent) what we're looking for is clear, effective, useful, day-to-day information and sense-.... |
| Number of words: 638 - Approximate pages: 3 |
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