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Target Markets
Part 1 of Paper
....cigarette called “Dakota” is mainly that of demographics, and psyhcographics. The target market in this case appears to be poorly educated, virile white females age 18-20, who enjoy being around their boyfriends and doing whatever their boyfriends are doing, for example going to “Hot Rod shows, Tract.... Part 2 of Paper
....eys that these women are Strivers, which means they are unsure of self and need approval from others. This group also seems to be search of some type of relief from their current lives (relief seekers). All of this data provides an idea of this groups values as well its activities and interests. Which makes this targeted group so vulnerable to tobacco companies marketing efforts.
This market was selected because of its size and growth, and also probably because of this group’s lack of ed.... |
| Number of words: 398 - Approximate pages: 2 |
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