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Subliminal Advertising 2
Part 1 of Paper
....ng. It is “believed that one can influence behavior by secretly appealing to the subconscious mind with words, images and sounds” (Lenchnar 3). Throughout the years there have been many examples of subliminal advertising ranging from the word sex hidden in ice cubes to subliminal messages on Windows 95. .... Part 2 of Paper
....seventy nine about fifty department stores in the United states played music with subliminal anti-theft messages. The messages on the tapes were “I am honest. If I do steal, I will be caught and sent to jail” (Rogers 14). These sentences were replayed nine thousand times per hour. The results of these subliminal messages were remarkable. Theft was reduced by thirty-seven percent and one of the department stores saved half a million dollars by reducing shoplifters and employee th.... |
| Number of words: 977 - Approximate pages: 4 |
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