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Stereotypes Are The Psychologi
Part 1 of Paper
.... areas need to be considered. In the context of this essay the concept of stereotypes needs to be defined. Although Lippmann (1922) is credited with first using the term ‘stereotype’ in this context it is perhaps Brown (1995) who offers the most applicable definition when he wrote that "to stereotype someon.... Part 2 of Paper
....Hamilton and Gifford, 1976; Hamilton and Sherman, 1989 and Chapman, 1967) that stereotypes are often derived from an over-awareness of statistically infrequent events. More specifically that if an event occurs infrequently amongst a group then it is remembered more vividly than events which might occur on a more regular basis. In a study carried out by Hamilton and Gifford (1976) they divided their participants into two groups with a disproportionate number of participants in the first group. Th.... |
| Number of words: 2512 - Approximate pages: 10 |
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