This is a free sample excerpt of the paper. Join to view the full essay
|
MkIS Support For The Marketing
Part 1 of Paper
....cluded in Marketing Information Systems (MkIS) has been important in providing support for the marketing management process. Also analyses what improvements in marketing and sales have been realized by implementing MkIS to support the marketing management process. Furthermore, investigates, in more detail, what operati.... Part 2 of Paper
....ated MkIS sub-systems such as direct mailing and telemarketing systems, have achieved good results in implementing and controlling their marketing efforts. Later discusses the opportunities for these types of operational MkIS sub-systems.
Content Indicators: Readability**, Practice Implications**, Originality*, Research Implications*
Acknowledgements
The authors are deeply grateful to Professor Markku Sääksjärvi of the Helsinki School of Economics and Business Administration for his invalu.... |
| Number of words: 5284 - Approximate pages: 20 |
|
Here are PaperHelp we are used to dealing with students in a rush to complete their research papers on a tight deadline. That is why when you
join our site, your account is activated immediately enabling you to get the information you need as quickly as possible. We also know that
students usually are on a tight budget, which is why we give you access to a large number of papers, 45,000+ to exact, for one low monthly
price. With so many essays available, there is a very good chance you'll be able to find what you need. So join today and get your paper
done.
| Length |
Membership Type |
Price |
Register |
| 30 days |
recurring |
$19.95 |
| 90 days |
recurring |
$39.95 |
| 180 days |
non-recurring |
$69.95 |
|
|
|
