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Marketing
Part 1 of Paper
....cle
“Tough Cookies” by Oliver Libaw, and the article “Not so
fast” by Jean-Marc Lehu discuss American Products
in other countries. “Tough Cookies” discussed Nabisco and
their success of selling Oreos and Chips Ahoy in Mexico.
“Not so fast” discussed the triumph of the store Crazy
George, which is lik.... Part 2 of Paper
....t selling cookies in the United States
so they thought that the products might do the same in
Mexico. They did not have an expansive advertising
campaign. Instead they relied on in-store promotions. On
reason for their success is that they have a strong
distribution and name recognition. Many people did not
think that the product would sell, even though they have
great presence. There are two main events that might have
helped Nabisco. One event is that snack foods are cheaper,
so.... |
| Number of words: 822 - Approximate pages: 3 |
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