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Marketing

Part 1 of Paper
....cle “Tough Cookies” by Oliver Libaw, and the article “Not so fast” by Jean-Marc Lehu discuss American Products in other countries. “Tough Cookies” discussed Nabisco and their success of selling Oreos and Chips Ahoy in Mexico. “Not so fast” discussed the triumph of the store Crazy George, which is like American Rent-....

Part 2 of Paper
....s in the United States so they thought that the products might do the same in Mexico. They did not have an expansive advertising campaign. Instead they relied on in-store promotions. On reason for their success is that they have a strong distribution and name recognition. Many people did not think that the product would sell, even though they have great presence. There are two main events that might have helped Nabisco. One event is that snack foods are cheaper, so instead of eati....

Number of words: 822 - Approximate pages: 3

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