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Marketing A New Product
Part 1 of Paper
....ng it and relate them to the micro and macro environments. I will then carry out a SWOT analysis and an environmental analysis and then draw a number of conclusions and recommendations for my imaginary company.
I have chosen to invent a product for which there seems to be a market, or at least, there is no similar exis.... Part 2 of Paper
....icant threats and opportunities to a business
The Micro- Environment
Competition
The 'No Worries' clothesline is an original product, which people will inevitably copy over time, making competition something to worry about in the next 5 years. Competitors will cause a major threat to business. They can compete with prices making it more attractive to the customer to shop at their outlet. They can make their version of the product more attractive, i.e., more features. From research carri.... |
| Number of words: 1761 - Approximate pages: 7 |
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