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Marketing Variable Mix Of Prod
Part 1 of Paper
....oduct, Aibo, the robotic pet dog. Aibo is a Japanese word short for “companion”, and it also stands for Artificial Intelligence Robot. This creature is able to navigate its environment and respond to changes. This highly innovative idea began back in 1994 when Toshi T. Doi, Sony Corporations lead engineer, enli.... Part 2 of Paper
.... it requires a remote control that emits musical tones the robot recognizes as commands.
AIBO’S AUGMENTED AND GENERIC PRODUCT ATTRIBUTES
Aibo’s augmented product attributes revolve around the Sony brand name. Sony is a well-established corporation in the electronics industry. It is the most recognized brand name in the world, evoking a status of quality and dependability. Aibo will have a considerable lure on customers keen on cutting-edge gadgets. The first of its kind in sophistication.... |
| Number of words: 937 - Approximate pages: 4 |
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