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Marketing Orientation
Part 1 of Paper
....val. Changing needs present potential market opportunities
which drive the company. »
( Jobber. D. 1995. Page 7.)
Marketers have recognised that marketing is a human activity, which facilitates the aim, of satisfying the needs and wants of consumers through an exchange process. The market concept then consists of reco.... Part 2 of Paper
....ilable in the greatest quantity and at the lowest cost to them. Little product differentiation is apparent at this stage. The product concept states that consumers will favour goods that are superior to others in quality or features. The selling concept shifts the emphasis from the product to aggressive selling and promotions. Closing the sale is the goal of this orientation. The selling concept is often characterised by an increase in the size of the sales force Finally, the marketing concept e.... |
| Number of words: 891 - Approximate pages: 4 |
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