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Marketing Of Honda Motorcycles
Part 1 of Paper
....ing the 1960's the type of motorcycles
brought by Americans underwent a major change. Motorcycle
registrations increased by over 800,000 in five years from 1960.
In the early 60's the major competitors were Haley - Davidson of
U.S.A, BSA, Triumph and Norton of the UK and Motto - Guzzi of
Italy. Harley-Davidson had.... Part 2 of Paper
....nomies of scale as the cost
of producing motorbikes declined with the level of output. This
provided Honda to achieve a highly competitive cost position
which they used to penetrate into the US market. " The basic
philosophy of the Japanese manufacture is that high volumes per
model provide the potential for high productivity as a result of
using capital intensive and highly automated techniques. Their
marketing strategies are therefore directed towards developing
these high mod.... |
| Number of words: 1671 - Approximate pages: 7 |
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