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Golf Ball Industry
Part 1 of Paper ....on on rising young stars of the sport. Many different golf products are needed and sold to the millions of consumers who play this sport annually. Because of the large market which exist, there is strong competition between equipment makers to get their products sold. Of the equipment that is needed to play a round .... Part 2 of Paper ....earch should provide enough information to understand the basic structure of the golf ball market. One question which this research would like to answer is: Is there room for a small business competitor?
According to an industry survey conducted by Standard and Poor’s, golf product sales grossed approximately $3.9 billion in 1996 (5). Of these sales, $789 million dollars were spent on golf balls. Standard and Poor’s also claim that this industry is expected to grow at least by 5% a year d.... |
Number of words: 1751 - Approximate pages: 7 |
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