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Corporate Strategy
Part 1 of Paper
....course, what are the key theoretical and methodological issues in drawing general lessons from case studies of success?
History is subject to interpretation; so are business successes and failures. However ex-post justifications of the latter have proved more profitable. This essay explores the theoretical and method.... Part 2 of Paper
....effective as campaign based on "You Meet the Nicest People on a Honda". By 1964, it has dominated almost half of the US market. Later in that year, it required cash on delivery of shipments. As Pascale (1996) says, "In one fell swoop, Honda shifted the power relationship from the dealer to the manufacturer."
Honda's success has been analysed and three distinct explanations for its success emerged:
· The most prominent is the Boston Consulting Group (BCG) Report. The report states tha.... |
| Number of words: 851 - Approximate pages: 4 |
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