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Part 1 of Paper
.... APPEAL: Belonging Needs, Esteem Needs, Self-actualization
FIRST IMPRESSION: 7
TARGET AUDIENCE: Adult or Adolescent males who play sports
TONE: Direct
CONTEXT OF AD: Middle of Magazine
PROPOSITION: If you buy Nike Biking shoes then you can have the power of a steam engine in your legs t.... Part 2 of Paper
.... you wear Nike shoes you will get a secure tight fit in the shoe. This makes the viewer think that he/she will be able to pedal with strength and the force of a train. Therefore the ad makes you think that the shoes will give one the power of a train engine and in the viewer's eyes makes the Nike biking shoes a superior product to own. Another key words that are used in this ad are "Machine." Machine gives people the thought of something that is close to perfect and doesn't get tried. Weari.... |
| Number of words: 1283 - Approximate pages: 5 |
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