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Advertising And Promotion Camp
Part 1 of Paper
.... 1
Coca-Cola, which was named Beverage Industry's 1999 Company of the Year, has embraced a decentralized operating philosophy, recognizing that each market in which they operate has "different demands which must be met in unique ways"1. Coca-Cola Enterprises (The European bottler for Coke) CEO Henry Schimberg has st.... Part 2 of Paper
....obal sales success through local penetration.
EU Promotional Campaigns 2
Coca-Cola uses a multitude of promotional vehicles to attract new coke drinkers and retain current ones. One of the strongest promotional venues has been through television and sporting events (mainly soccer) but in the nineties the internet is strongly becoming a popular means to increase promotions.
Sports Promotion
Coke takes a global approach to its sports promotion. In 1997 they established managers for ea.... |
| Number of words: 2785 - Approximate pages: 11 |
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