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Advertising And Alcohol
Part 1 of Paper
....children. Perhaps the worst example is Anheuser-Busch Co., the world's largest brewer, which uses child-enticing cartoon images of frogs, dogs, penguins and lizards in ads for Budweiser beer. These Budweiser cartoon characters are hugely popular with children, just like Joe Camel ads. A KidCom Marketing study once f.... Part 2 of Paper
....ing may increase alcohol consumption, including drinking by minors. Based on this effect, various municipalities around the country have attempted to ban alcohol advertising. These attempts have met with mixed results in the courts. This section will attempt to explain how a municipality can legally ban alcohol advertising.
Commercial Speech
The only constitutional impediment to banning alcohol advertising is First Amendment freedom of speech. Alcohol producers and their advertising companies wi.... |
| Number of words: 1299 - Approximate pages: 5 |
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